Algofy Outdoors

I redesigned the website for Algofy Outdoors with the aim of presenting the brand in a fresh and appealing look. The focus was on appealing to the target audience - young outdoor brands - and presenting the company as young, dynamic, professional and trustworthy.  The design process began with the development of a structured sitemap to organise the content. This was followed by the creation of a wireframe and finally a high-fidelity prototype in Adobe XD. The prototype was tested by several people to ensure that the user navigation was intuitive and the targeting was effective.  Once the design was finalised, I handed the final prototype over to a web flow developer who is now responsible for implementing the site. The result is a modern, targeted design that clearly communicates the values of Algofy Outdoors and presents the brand in a fresh, dynamic light.