Sarah Steinmassl

For clinical psychologist Sarah Steinmaßl, who runs her own practice in Kufstein, it was clear from the outset that the new corporate design should have a professional yet personal touch. At the same time, it was important to convey an inviting warmth and to strengthen the necessary trust of her clients.  Throughout the project I worked closely with Sarah to develop a cohesive brand identity, from the logo design to the responsive website. A key focus was to create a calming atmosphere through a harmonious colour palette of warm pastels and subtle greys. The modern, clean typography emphasises the company's expertise and makes it easy to navigate through the site.  Carefully selected illustrations and understated design elements add a personal touch without compromising professionalism. At the same time, the site has been designed to be optimised for use on all devices and to give visitors a clear sense of direction at all times. This creates a sense of security and reliability from the very first contact.  The result is a holistic, memorable presence that perfectly reflects Sarah Steinmaßl's expertise as a clinical psychologist - and gives her patients the confidence they need from the outset.